Case Study: WolF J McFarlane – “Parental Advisory” Music Video
The Project
For WolF J McFarlane’s track “Parental Advisory”, we created a music video that follows a day-in-the-life narrative — capturing his energy, charisma, and nightlife across the streets of Toronto. The goal was to match the bold, unapologetic tone of the track with visuals that felt raw and real.
The Approach
🌇 City as the Backdrop: Shot across multiple locations in Toronto — from daytime city strolls to late-night party scenes — to mirror the rhythm and transitions of the song.
🎥 Run-and-Gun Style: Minimal crew, natural light, and a documentary-style approach helped keep the vibe spontaneous and grounded.
🎭 Character First: Focused on WolF J’s personality — mixing swagger with introspection, giving the audience a look at both the artist and the persona.
🎥 Run-and-Gun Style: Minimal crew, natural light, and a documentary-style approach helped keep the vibe spontaneous and grounded.
🎭 Character First: Focused on WolF J’s personality — mixing swagger with introspection, giving the audience a look at both the artist and the persona.
The Results
The video feels like a ride through the city with WolF J as your guide — vibrant, gritty, and full of life. It’s a visual snapshot of the artist’s world, perfectly aligned with the spirit of the track. A celebration of sound, style, and Toronto after dark.