Case Study: WolF J McFarlane – Marketing Photography for a Multidisciplinary Artist
The Project
This shoot was a collaborative passion project with longtime friend and artist WolF J McFarlane—a multidimensional creative whose work blends hip-hop, alternative pop, visual art, and storytelling. The goal: create bold, versatile imagery that reflects his technicolor, genre-blending world, and could be used across social, promo, and upcoming music releases.
The Approach
🎭 Visual Identity: We leaned into Wolf’s unique aesthetic—playful yet introspective, surreal yet grounded—with lighting and styling that matched his larger-than-life sound and storytelling.
📸 Multi-Use Assets: Shot a variety of looks and compositions to serve as key art, album imagery, and social content, giving him flexibility to build his brand visually.
🎨 Creative Collaboration: The shoot was highly collaborative, with Wolf’s input shaping everything from wardrobe to visual themes—mixing funk, edge, and sincerity into every frame.
📸 Multi-Use Assets: Shot a variety of looks and compositions to serve as key art, album imagery, and social content, giving him flexibility to build his brand visually.
🎨 Creative Collaboration: The shoot was highly collaborative, with Wolf’s input shaping everything from wardrobe to visual themes—mixing funk, edge, and sincerity into every frame.
The Results
The final images capture Wolf’s vibe and vision—raw, creative, and unmistakably him. This wasn’t just a photo shoot; it was about crafting the visual side of a narrative that he’s been building across multiple forms of art. It’s always a privilege to help friends bring their creative world to life.
