Case Study: Whitehorse – Nighthawks
Artist & Song: Whitehorse – Nighthawks
Brief: A storytelling-driven music video that highlights the band’s performance and distinctive style.
Brief: A storytelling-driven music video that highlights the band’s performance and distinctive style.
Creative Approach
With a limited budget but a strong concept, we crafted a visually compelling video that blended narrative storytelling with stylized performance. The key was to create intrigue—pulling the audience into the world of the video and revealing the twist only at the very end.
Concept & Execution
🪆 A Hidden Puppeteer – The video follows a series of elegantly composed, still-frame scenes featuring actors frozen in dramatic moments. The tension and mystery build as the scenes unfold, only for the audience to discover that the entire sequence has been orchestrated by a child playing with dolls, controlling every move.
🎭 Performance Meets Narrative – While the story unfolds, we integrated performance shots of Whitehorse, ensuring the band’s presence remained central. Their moody, stylized delivery matched the eerie, cinematic atmosphere of the video.
📽 Maximizing a Lean Production – Despite a low budget, we efficiently captured multiple locations and setups, using minimalist yet effective set design and careful framing to create striking imagery.
The Impact
The final result was a hauntingly beautiful, concept-driven music video that aligned perfectly with Whitehorse’s moody, narrative-rich style—proving that great storytelling doesn’t require a massive budget, just a strong vision.
