Case Study: Wheels – The Road Hammers Music Video
Client: The Road Hammers
Project: Music Video for Wheels
Project: Music Video for Wheels
The Brief
For Wheels, the third studio album from The Road Hammers, we wanted to create a high-energy, visually dynamic music video that blended performance, racing action, and behind-the-scenes moments—capturing the gritty, adrenaline-fueled spirit of the band.
Our Approach
🎸 Performance & Lifestyle Footage – We shot the band in action, mixing on-stage energy with candid, day-in-the-life moments to create an authentic country-rock feel.
🏁 Race Car Sequences – We incorporated high-speed race car footage, adding an extra layer of motion and excitement to match the song’s intensity.
📺 Vintage TV Concept – To add a unique visual storytelling element, we rented old televisions and overlaid the footage onto the screens in post-production, creating a retro, layered aesthetic.
🏁 Race Car Sequences – We incorporated high-speed race car footage, adding an extra layer of motion and excitement to match the song’s intensity.
📺 Vintage TV Concept – To add a unique visual storytelling element, we rented old televisions and overlaid the footage onto the screens in post-production, creating a retro, layered aesthetic.
The Result
A fast-paced, visually engaging music video that perfectly encapsulates The Road Hammers' rugged energy, blending performance, speed, and storytelling into a high-octane visual experience.
