Case Study: Showcasing Versatility Through Brand Segmentation
Crumby (food) / drkmtr (music video) / iota (advertising)
Project: Defining Specialized Brands for Media Production
Objective: Clearly communicate expertise across advertising, food content, and music videos while maintaining a unified business identity.
Objective: Clearly communicate expertise across advertising, food content, and music videos while maintaining a unified business identity.
The Challenge
Our business has always been highly versatile, working across advertising, food photography/videography, and music videos. While this flexibility is a strength, we wanted to ensure that when pitching to potential clients, our messaging was clear, direct, and tailored to their specific needs.
The Solution
To achieve this, we created three distinct brands under one business umbrella, each focusing on a specific area of media production:
1️⃣ Advertisements – Showcasing our work with big brands and agencies, emphasizing high-end commercial production and storytelling.
2️⃣ Food Photography & Videography – Highlighting our expertise in CPG, restaurants, and food branding, with a focus on capturing mouthwatering visuals.
3️⃣ Music Videos – Demonstrating our ability to create visually compelling, high-energy, and artistic content for musicians and labels.
1️⃣ Advertisements – Showcasing our work with big brands and agencies, emphasizing high-end commercial production and storytelling.
2️⃣ Food Photography & Videography – Highlighting our expertise in CPG, restaurants, and food branding, with a focus on capturing mouthwatering visuals.
3️⃣ Music Videos – Demonstrating our ability to create visually compelling, high-energy, and artistic content for musicians and labels.
To reinforce this, we created three different reels, allowing us to pitch more effectively by showing potential clients only what’s most relevant to them while still maintaining the flexibility to work across disciplines.
The Result
A more focused and strategic approach to client outreach—allowing us to showcase our broad skillset while positioning ourselves as specialists in each category. This structure not only enhances clarity and credibility but also helps us stand out in competitive markets.
