Case Study: Leila Dey – “Tune In” (Freestyle Video by PG)
The Project
This was a raw, no-budget freestyle video with artist Leila Dey, directed by PG. The goal? Keep it authentic, street-style, and fun — capturing Leila’s energy and presence as she delivered her bars straight to camera.
The Approach
🎤 Street-Level Realness: We shot in natural light, walking through the streets of Toronto, letting the city be the backdrop.
📹 Run-and-Gun Style: Minimal gear, no setup — just movement, rhythm, and Leila’s performance leading the way.
🎨 Bright & Playful: The energy is light and unfiltered. It feels like Toronto summer meets hip hop cypher.
📹 Run-and-Gun Style: Minimal gear, no setup — just movement, rhythm, and Leila’s performance leading the way.
🎨 Bright & Playful: The energy is light and unfiltered. It feels like Toronto summer meets hip hop cypher.
The Results
A freestyle video that’s unpolished in the best way — bold, bright, and totally in the moment. It’s a reflection of the power of creativity, collaboration, and vibe over budget. A reminder that sometimes, you just grab a camera and go make something.