Case Study: PBJ Clothing – Lifestyle Photography for a Culture-Driven Brand
The Project
We teamed up with The Peanut Butter and Jelly Effect (PBJ) — a lifestyle brand rooted in urban culture, street fashion, and creative storytelling. The goal was to create a set of high-energy lifestyle photos that captured the spirit of PBJ: bold, fresh, and full of personality.
The Approach
👟 Street Style Meets Storytelling: Shot in studio we reflect the gritty, stylish tone of the brand and the culture it represents.
📸 Apparel in Action: Highlighted PBJ’s eye-catching designs in real-world settings — styled authentically with the community in mind.
🎤 Connected to Culture: This shoot wasn’t just about clothes — it was about capturing a lifestyle. The energy, the people, the vibe.
📸 Apparel in Action: Highlighted PBJ’s eye-catching designs in real-world settings — styled authentically with the community in mind.
🎤 Connected to Culture: This shoot wasn’t just about clothes — it was about capturing a lifestyle. The energy, the people, the vibe.
The Results
The final images brought PBJ’s vision and voice to life — supporting their apparel, blog, and video content with visuals that feel real and relevant. A strong foundation for a brand committed to feeding culture, creativity, and community.
