Case Study: PBJ Clothing – Studio Fashion Shoot
The Project
For this second collaboration with The Peanut Butter and Jelly Effect (PBJ), we moved from the streets to the studio to create a bold, high-impact fashion shoot. The goal was to capture the sexy, street-inspired edge of the brand with stylized portraits that could be used for campaigns, lookbooks, and promotional materials.
The Approach
📸 Studio Setup: Clean backdrops and controlled lighting gave us room to focus on the attitude and detail of each look.
🔥 Bold & Confident Styling: Models were cast to reflect PBJ’s unapologetic vibe — confident, edgy, and full of personality.
👕 Fashion Meets Flavor: From striking poses to textured layers, the photos leaned into sex appeal and street culture, exactly what the brand embodies.
🔥 Bold & Confident Styling: Models were cast to reflect PBJ’s unapologetic vibe — confident, edgy, and full of personality.
👕 Fashion Meets Flavor: From striking poses to textured layers, the photos leaned into sex appeal and street culture, exactly what the brand embodies.
The Results
The final imagery delivered a visually striking collection that elevated PBJ’s apparel line and solidified its identity as a brand that’s fearless, fashion-forward, and built on culture. A sharp contrast to our first shoot, but still true to the PBJ DNA — full of flavor, always filling, never leaving you hungry.
