Case Study: Food Photography for CPG Packaging – Above Food / Eat Up!
Client: Above Food / Eat Up!
Agency: Brandbourg
Photography & Styling: Tim D, Jessica E.
Agency: Brandbourg
Photography & Styling: Tim D, Jessica E.
The Brief
Above Food and their Eat Up! brand needed high-quality, appetizing food photography for their CPG packaging, ensuring their products stood out on supermarket shelves. Working closely with Brandbourg, the agency leading the package design, we set out to create images that were both visually stunning and commercially effective.
Our Approach
🍽 Full-Service Food Photography – We covered everything from tabletop photography to food styling, ensuring each image perfectly complemented the package design.
👩🍳 Recipe Testing & Food Prep – Jessica E. meticulously developed, prepped, and styled each dish to ensure it looked as delicious as it tasted.
📹 Live Client Collaboration – Though we were shooting in Toronto, the Chief Marketing Officer was in the USA, so we set up a real-time video feed to provide instant feedback and fine-tune each shot.
🛒 A Variety of Product Shots – We photographed a range of foods, from muffins, tacos, bagels, pancakes, and pizza to raw ingredients like oats, ensuring the brand had a consistent visual identity across all packaging.
👩🍳 Recipe Testing & Food Prep – Jessica E. meticulously developed, prepped, and styled each dish to ensure it looked as delicious as it tasted.
📹 Live Client Collaboration – Though we were shooting in Toronto, the Chief Marketing Officer was in the USA, so we set up a real-time video feed to provide instant feedback and fine-tune each shot.
🛒 A Variety of Product Shots – We photographed a range of foods, from muffins, tacos, bagels, pancakes, and pizza to raw ingredients like oats, ensuring the brand had a consistent visual identity across all packaging.
The Result
The final images, now featured on supermarket shelves across Canada, capture the quality, taste, and freshness of Eat Up! products. This project was a true collaborative effort, merging creative vision, technical expertise, and real-time teamwork to deliver packaging photography that sells.
Behind the scenes and Expo West!
Raw Captures
