Case Study: Nissan Cube – A Pre-Instagram Content Experiment
The Project
Long before content creation became a job title, I was diving in headfirst. As one of 50 winners of Nissan Canada’s “Hypercube” campaign, I was awarded a 2009 Nissan Cube based on my creative pitch—and with it, the opportunity to document my life with the vehicle over the course of a year. This was a true early-days content experiment: no Instagram, no TikTok, just passion, storytelling, and creativity.
The Approach
🚗 Authentic Storytelling: I created original content that showcased the playful, quirky spirit of the Cube, highlighting its design, utility, and personality in ways that were genuine and offbeat.
🎥 DIY Creativity: Without today’s content tools, everything was self-produced, self-edited, and shared through blogs, YouTube, and community forums.
🎨 Lifestyle Meets Creativity: The Cube became a character in my world—integrated into my personal adventures, creative projects, and day-to-day life.
🎥 DIY Creativity: Without today’s content tools, everything was self-produced, self-edited, and shared through blogs, YouTube, and community forums.
🎨 Lifestyle Meets Creativity: The Cube became a character in my world—integrated into my personal adventures, creative projects, and day-to-day life.
The Results
This project marked one of my first deep dives into branded content, and helped shape how I think about storytelling, product integration, and audience engagement. It was a reminder that great content doesn’t require big budgets—it just takes creativity, commitment, and heart. The Hypercube campaign was ahead of its time, and I’m grateful to have been part of such a uniquely creative community.
