Case Study: Murray’s Sandwich Emporium – Owner Story Video
The Project
We partnered with Murray’s Sandwich Emporium to create a short owner story video featuring Anthony, the founder and sandwich mastermind behind this beloved Queen West spot in Toronto. The goal was to share the heart behind the business and spotlight what makes Murray’s more than just a sandwich shop.
The Approach
🥪 Personality-Driven: Anthony’s down-to-earth charm and deep love for a great sandwich guided the tone. We let him tell his story in his own words — honest, humble, and full of flavour.
🎥 Slice of Life: Filmed inside the shop during prep and service hours to give viewers a real sense of the space, the vibe, and the team behind the counter.
🧀 Craveable Visuals: We shot slow pans of sandwiches, melty cheese, crispy bacon, and fresh toppings — because the food speaks for itself.
🎥 Slice of Life: Filmed inside the shop during prep and service hours to give viewers a real sense of the space, the vibe, and the team behind the counter.
🧀 Craveable Visuals: We shot slow pans of sandwiches, melty cheese, crispy bacon, and fresh toppings — because the food speaks for itself.
The Results
The video gave Murray’s a powerful brand asset that feels real, local, and full of personality — just like the shop. It's a story about passion, flavour, and keeping things classic (with a twist). And yes, the BL-Tizzy is as good as it sounds.