Case Study: Social & Web Content for McCafé
Client: McCafé
Agency: Cossette
Project: Photography & Video for Social & Web
Agency: Cossette
Project: Photography & Video for Social & Web
The Brief
McCafé needed high-quality, versatile content for both social media and their website, including photography and video. The visuals had to be engaging, premium, and adaptable—with videos framed for multiple aspect ratios to fit various platforms.
Our Approach
🏡 Full Production Management – We sourced and rented a location that best reflected the warm, inviting essence of McCafé.
🎥 Expert Team Collaboration – Our team consisted of a director/producer, cinematographer, and food stylist, ensuring that every detail—from lighting to latte art—was executed flawlessly.
📸 Multi-Format Content – We shot both stills and video, carefully framing shots to work seamlessly in different aspect ratios (square, vertical, and widescreen) for maximum flexibility across social and web platforms.
🎥 Expert Team Collaboration – Our team consisted of a director/producer, cinematographer, and food stylist, ensuring that every detail—from lighting to latte art—was executed flawlessly.
📸 Multi-Format Content – We shot both stills and video, carefully framing shots to work seamlessly in different aspect ratios (square, vertical, and widescreen) for maximum flexibility across social and web platforms.
The Result
A collection of beautiful, high-quality visuals that reinforced McCafé’s premium yet approachable brand image. The content was optimized for digital use, allowing McCafé to effectively connect with their audience across multiple channels.
