Case Study: Lincoln – The Craft of Cooking with Chef Matt Kantor
Client: Lincoln
Project: Brand Video Featuring Chef Matt Kantor of Bero
Project: Brand Video Featuring Chef Matt Kantor of Bero
The Brief
Lincoln wanted to create a visually rich, storytelling-driven spot that highlighted craftsmanship, patience, and precision—values that align with both luxury automotive design and fine dining. Featuring Chef Matt Kantor of Bero, the video explored the artistry behind crafting a great dish, reinforcing the idea that excellence takes time.
Our Approach
🍽 Cinematic Food Storytelling – This was one of our first food-focused ads, and we approached it with carefully composed shots, capturing the textures, colors, and movement that go into preparing a gourmet dish.
🎤 Authentic Narrative – Matt’s dialogue centered around craft, patience, and attention to detail, seamlessly drawing a parallel between culinary mastery and Lincoln’s dedication to luxury craftsmanship.
💡 Elegant, Mood-Driven Visuals – The lighting and cinematography were designed to feel warm, intimate, and refined, elevating both the food and brand storytelling.
🎤 Authentic Narrative – Matt’s dialogue centered around craft, patience, and attention to detail, seamlessly drawing a parallel between culinary mastery and Lincoln’s dedication to luxury craftsmanship.
💡 Elegant, Mood-Driven Visuals – The lighting and cinematography were designed to feel warm, intimate, and refined, elevating both the food and brand storytelling.
The Result
A beautifully crafted brand video that connects the world of fine dining with Lincoln’s philosophy of precision and luxury—showcasing how great craftsmanship, whether in food or automotive design, is an art that takes time.