Case Study: Portal – Lights Music Video
Client: Universal Music Canada
Artist & Song: Lights – Portal
Universal Crew: Kyle Crockard (@crockakyle), Madeleine Napoleone (@MaddyNaps), Telma Costa (@tswizz)
Artist & Song: Lights – Portal
Universal Crew: Kyle Crockard (@crockakyle), Madeleine Napoleone (@MaddyNaps), Telma Costa (@tswizz)
The Brief
For the music video for Portal, Universal Music Canada wanted a cinematic, ethereal visual that matched the song’s dreamlike, atmospheric feel. The goal was to create a sense of exploration and introspection, visually bringing to life the moody, otherworldly tone of the track.
Our Approach
🚗 Driving Through the Unknown – The video follows Lights in a car, traveling through winding roads and dense woods, capturing a feeling of mystery and self-discovery.
🌲 Ethereal Cinematics – Shot with soft, atmospheric lighting and sweeping, cinematic compositions, the visuals feel immersive and hypnotic—drawing the viewer into her journey.
🎥 Blending Motion & Stillness – We played with dynamic movement as Lights drives, contrasted with quiet, reflective moments in nature, creating a beautiful visual contrast that mirrors the song’s emotional arc.
🌲 Ethereal Cinematics – Shot with soft, atmospheric lighting and sweeping, cinematic compositions, the visuals feel immersive and hypnotic—drawing the viewer into her journey.
🎥 Blending Motion & Stillness – We played with dynamic movement as Lights drives, contrasted with quiet, reflective moments in nature, creating a beautiful visual contrast that mirrors the song’s emotional arc.
The Result
A visually stunning, atmospheric music video that perfectly complements the tone and message of Portal—capturing movement, emotion, and a dreamlike sense of escape.
