Case Study: Soul for Sale – Craig Cooper Music Video
Client: Craig Cooper
Project: Music Video – Soul for Sale
Production: Concept, Shooting, Lighting, Editing – Solo Production by Tim D
Project: Music Video – Soul for Sale
Production: Concept, Shooting, Lighting, Editing – Solo Production by Tim D
The Brief
Craig Cooper, one of Tim’s closest friends, needed a music video for his song Soul for Sale—a raw, introspective track about self-reflection and staying real in a world that feels bought and sold. With no budget and no crew, the challenge was to create something visually compelling while keeping the production lean.
The Approach
🎥 Minimalist, High-Impact Visuals – Shot in just a few hours overnight, the concept was built around simple yet powerful imagery.
🪞 Mirror Concept – Craig performs directly into a mirror, symbolizing inner dialogue, self-doubt, and personal growth, with moments of him confronting his younger self woven into the narrative.
💡 Creative Constraints – With limited gear and time, we relied on moody, high-contrast lighting and dynamic camera work to build tension and emotional depth.
🪞 Mirror Concept – Craig performs directly into a mirror, symbolizing inner dialogue, self-doubt, and personal growth, with moments of him confronting his younger self woven into the narrative.
💡 Creative Constraints – With limited gear and time, we relied on moody, high-contrast lighting and dynamic camera work to build tension and emotional depth.
The Result
A striking, intimate music video that perfectly complements the message of the song, proving that authentic storytelling and creativity matter more than budget or resources.
