Case Study: J Coop – Self Reflection (Album, Video & Photography)
Artist: J Coop (Craig Cooper)
Project: Self Reflection – Album, Video & Photography
Role: Executive Producer, Photographer, Video Director – Tim D
Project: Self Reflection – Album, Video & Photography
Role: Executive Producer, Photographer, Video Director – Tim D
The Brief
Self Reflection is more than just an album—it’s a deeply personal project that explores fatherhood, artistry, and growth. Tim worked closely with J Coop (Craig Cooper) to help bring his vision to life, serving as executive producer, photographer, and video director, while also assisting in artist management and booking shows.
Our Approach
🎤 Authentic Storytelling in Video – The album trailer captures J Coop in raw, real moments—as an artist, a father, and a man reflecting on his journey.
📸 Emotive & Cinematic Photography – Shot a series of striking, moody portraits that align with the album’s introspective themes.
🎶 End-to-End Collaboration – Beyond visuals, Tim played a key role in executive producing the album, working alongside Matt Law and Wolf J McFarlane to ensure a cohesive artistic direction.
📸 Emotive & Cinematic Photography – Shot a series of striking, moody portraits that align with the album’s introspective themes.
🎶 End-to-End Collaboration – Beyond visuals, Tim played a key role in executive producing the album, working alongside Matt Law and Wolf J McFarlane to ensure a cohesive artistic direction.
The Result
A fully realized album campaign that presents J Coop’s story with depth and authenticity, reinforcing his identity as an artist while giving fans an intimate look into his world. The project successfully blends music, visuals, and personal storytelling into a cohesive, powerful narrative.
J Coop - Self Reflection: Do I Stand Out? - Trailer
http://soundcloud.com/jcoophiphop
http://soundcloud.com/jcoophiphop
Video produced by: Tim D
Album Credits:
Executive Produced by J Coop & Tim D
Music Produced by Matt Law
Mix and Mastered by Matt Law & Bass Line
Art Direction by Wolf J McFarlane
Executive Produced by J Coop & Tim D
Music Produced by Matt Law
Mix and Mastered by Matt Law & Bass Line
Art Direction by Wolf J McFarlane