Case Study: Craig Cooper – Raw Lyric Video Performance
The Project
This no-budget passion project was created in collaboration with long-time friend and artist Craig Cooper. The goal was to produce a lyric video that felt raw, emotional, and direct, capturing the intensity of Craig’s performance without overproducing it.
The Approach
🎤 One-on-One Energy: Craig performs straight to camera, creating an intimate, unfiltered connection with the viewer.
💨 Layered Effects: We incorporated smoke and visual overlays to build mood and give the video a gritty, expressive texture.
🖋 Dynamic Text: Lyrics were timed to the beat, flashing on-screen in sync with the performance to highlight key emotions and lines.
💨 Layered Effects: We incorporated smoke and visual overlays to build mood and give the video a gritty, expressive texture.
🖋 Dynamic Text: Lyrics were timed to the beat, flashing on-screen in sync with the performance to highlight key emotions and lines.
The Results
The finished piece is simple, intense, and true to the message of the song. Proof that with a clear vision and creative intent, you don’t need a big budget to create impact—just a camera, a voice, and something honest to say.
Credits
J Coop - Notion [Lyric Video]
https://soundcloud.com/jcoophiphop/no...
Produced by: Matt Law
Written by: J Coop
Visuals by: Tim D
https://soundcloud.com/jcoophiphop/no...
Produced by: Matt Law
Written by: J Coop
Visuals by: Tim D
