Case Study: Craig Cooper – Artist Portraits
Client: Craig Cooper
Project: Portrait Photography for Music & Branding
Project: Portrait Photography for Music & Branding
The Brief
Craig Cooper, also known as JCoop, has always been deeply connected to hip-hop culture, fashion, and creative expression. As he prepares to release a series of mixtapes marking his return to music, he needed a strong visual identity to complement his sound—capturing his style, confidence, and artistic evolution.
Our Approach
📸 Authentic & Stylized Portraits – We shot a series of artist portraits, balancing raw, street-style energy with refined, intentional compositions.
🎭 Visual Storytelling – The images reflect JCoop’s journey, blending grit, style, and confidence, mirroring his unique lyrical approach.
🎵 A Cohesive Artist Brand – The photos were designed to be used across album covers, social media, and promotional materials, helping build a consistent visual presence for his return to music.
🎭 Visual Storytelling – The images reflect JCoop’s journey, blending grit, style, and confidence, mirroring his unique lyrical approach.
🎵 A Cohesive Artist Brand – The photos were designed to be used across album covers, social media, and promotional materials, helping build a consistent visual presence for his return to music.
The Result
A collection of bold, expressive portraits that visually define Craig Cooper’s rebirth as a musician, reinforcing his authenticity, artistry, and distinct sense of style as he steps back into the spotlight.
