Case Study: Tabletop Food Photography for Above Food & Its Brands
Client: Above Food
Brands: Culcherd, Eat Up!, Only Oats, Farmer Direct Organics
Food Styling & Concepts: Jessica E
Photography: Tim D
Brands: Culcherd, Eat Up!, Only Oats, Farmer Direct Organics
Food Styling & Concepts: Jessica E
Photography: Tim D
The Brief
Above Food needed high-quality food photography to support social media content, press releases, and website visuals across its portfolio of brands. Each brand has a distinct identity, but all share a commitment to quality ingredients and sustainability, which we aimed to reflect in the imagery.
Our Approach
☀️ Natural Light & Outdoor Shoots – To emphasize the freshness and organic nature of the products, we shot primarily outdoors, using soft, natural lighting to enhance textures and colors.
🍽 Expert Styling & Hand Modeling – Jessica E developed the food concepts, recipes, and styling, ensuring that each dish was appetizing and brand-aligned. She also provided hand modeling to create inviting, lifestyle-driven shots.
📸 Brand-Specific Visuals – Whether it was a creamy plant-based cheese from Culcherd, a hearty oat-based breakfast from Only Oats, or a nutrient-packed meal from Eat Up!, we tailored the photography to match each brand’s aesthetic and messaging.
🍽 Expert Styling & Hand Modeling – Jessica E developed the food concepts, recipes, and styling, ensuring that each dish was appetizing and brand-aligned. She also provided hand modeling to create inviting, lifestyle-driven shots.
📸 Brand-Specific Visuals – Whether it was a creamy plant-based cheese from Culcherd, a hearty oat-based breakfast from Only Oats, or a nutrient-packed meal from Eat Up!, we tailored the photography to match each brand’s aesthetic and messaging.
The Result
A beautiful, versatile collection of food imagery that has been used across social media, press features, and digital platforms, helping Above Food’s brands connect with their audiences through mouthwatering, engaging visuals.
