Case Study: Giddy Yoyo – Capturing the Spirit of a Brand
The Project
Giddy Yoyo is a brand built on passion—offering high-quality, nutrient-dense superfoods like cacao, chaga, and reishi. This project was special because it was our first-ever video job—one that started with a cold call, driven purely by belief in the brand.
The Approach
🎥 Event Coverage: We filmed a Giddy Yoyo event, capturing the energy, the people, and the vibrant health-conscious community—including other founders in the wellness space.
📍 On-Site Filming: We visited the Giddy Yoyo production facility to document how their chocolate is made and to interview the brand’s founders.
🍫 Breakout Videos: We created shorter product-focused videos on key ingredients like cacao, chaga, and reishi, giving audiences a deeper look at their benefits and sourcing.
📍 On-Site Filming: We visited the Giddy Yoyo production facility to document how their chocolate is made and to interview the brand’s founders.
🍫 Breakout Videos: We created shorter product-focused videos on key ingredients like cacao, chaga, and reishi, giving audiences a deeper look at their benefits and sourcing.
The Results
This project was more than just a video shoot—it was a collaboration built on shared values. The content helped tell Giddy Yoyo’s brand story, bringing their products, mission, and people to life in an authentic way. It also opened doors to more connections in the wellness and CPG space, laying the foundation for future projects.
