Case Study: World of Heavy – Ford Motor Company
Client: Ford Motor Company
Project Title: World of Heavy
Production: Full-Service (Producing, Shooting, Editing)
Project Title: World of Heavy
Production: Full-Service (Producing, Shooting, Editing)
The Brief
Ford wanted to showcase the rugged durability of their trucks by telling the story of Valard Construction, a company that relies on Ford vehicles to tackle some of the harshest job sites in Canada. This video needed to highlight both the extreme conditions and the essential role Ford trucks play in getting the job done.
Our Approach
🏔 Remote, Challenging Locations – We traveled with a small, agile crew to some of the most rugged and remote parts of Canada, capturing authentic, on-the-ground footage of Valard Construction at work.
🌨 Shooting in Tough Conditions – From icy terrains to rough, off-road landscapes, we ensured every shot emphasized the resilience of both the workers and the Ford trucks they depend on.
🎬 Full Production Execution – Our team handled everything from pre-production planning to shooting and post-production editing, delivering a high-impact, visually striking video.
🌨 Shooting in Tough Conditions – From icy terrains to rough, off-road landscapes, we ensured every shot emphasized the resilience of both the workers and the Ford trucks they depend on.
🎬 Full Production Execution – Our team handled everything from pre-production planning to shooting and post-production editing, delivering a high-impact, visually striking video.
The Result
A powerful, documentary-style spot that authentically showcased how Ford trucks thrive in extreme conditions, reinforcing the brand’s toughness, reliability, and capability in the real world.
