Case Study: Ford Motor Company – Weigh Safe Video Ad
Client: Ford Motor Company
Project: Weigh Safe – Towing Safety Video
Studio Partner: Astrolab Studio, Toronto
Project: Weigh Safe – Towing Safety Video
Studio Partner: Astrolab Studio, Toronto
The Brief
Ford wanted to create an engaging, educational video to demonstrate the importance of proper towing balance when using a Ford truck. Rather than a traditional instructional video, we took a fun, creative approach to make the concept both informative and visually dynamic.
Our Approach
🚛 Thinking Outside the Box – We used a toy remote control truck and a green screen to creatively illustrate the dos and don’ts of towing balance before transitioning to real-world applications.
🎥 Studio Collaboration – We filmed at Astrolab Studio in Toronto, working closely with studio owner Adam to maximize the space and technical setup.
🤝 Team Effort – Partnering with Ford’s marketing team and the ad agency, we ensured that the final video was not just visually engaging but also aligned with Ford’s educational and safety messaging.
🎥 Studio Collaboration – We filmed at Astrolab Studio in Toronto, working closely with studio owner Adam to maximize the space and technical setup.
🤝 Team Effort – Partnering with Ford’s marketing team and the ad agency, we ensured that the final video was not just visually engaging but also aligned with Ford’s educational and safety messaging.
The Result
A highly engaging, outside-the-box video ad that delivered valuable towing safety insights in a way that was both memorable and visually creative—proving that even technical topics can be told through fun and innovative storytelling.
