Case Study: Ford F-150 – Built for Work
Client: Ford Motor Company
Project: Ad Photography for Ford F-150
Project: Ad Photography for Ford F-150
The Brief
Ford needed authentic, worksite-focused visuals showcasing the F-150 in its natural environment—a construction site. The goal was to capture the truck’s power, durability, and reliability where it truly belongs.
Our Approach
🏗 Finding the Right Location – As producers, directors, photographers, and the location team, we scouted active construction sites across the city, looking for a condo development with space to position the truck properly.
🚜 Problem-Solving on the Fly – Since construction sites are busy during the week, we coordinated to shoot on a Sunday morning when no workers were present, ensuring a clear, controlled set.
📸 Strong, Gritty Visuals – Using strategic lighting and framing, we shot both wide-angle environment shots and close-ups to emphasize the ruggedness and versatility of the F-150.
🚜 Problem-Solving on the Fly – Since construction sites are busy during the week, we coordinated to shoot on a Sunday morning when no workers were present, ensuring a clear, controlled set.
📸 Strong, Gritty Visuals – Using strategic lighting and framing, we shot both wide-angle environment shots and close-ups to emphasize the ruggedness and versatility of the F-150.
The Result
A tough, worksite-driven ad that reinforces the Ford F-150’s reputation as the ultimate work truck. The project showcased our ability to adapt, problem-solve, and deliver high-quality visuals—even with location challenges and time constraints.
