Case Study: Thule – Ford F-150 Animated Ads
Client: Ford Motor Company
Project: Animated Ads for Thule & Ford F-150
Project: Animated Ads for Thule & Ford F-150
The Brief
Ford wanted to create a fun, engaging way to showcase the impressive storage capacity of the Ford F-150. The concept was to use stop-motion animation to visually demonstrate just how much gear the truck can handle—whether it’s outdoor adventure equipment like bikes, kayaks, and motorcycles or job site essentials like tools, ladders, and power tools.
Our Approach
🏗 Studio Production – We rented a studio and carefully lit the scene to ensure a clean, consistent look for stop-motion.
📦 Meticulous Stop-Motion Execution – Every item was strategically loaded and unloaded, frame by frame, to create a smooth and visually dynamic animation effect.
🚗 Two Unique Concepts – One ad focused on outdoor and adventure gear, while the other showcased worksite tools and equipment, demonstrating the truck’s versatility for all lifestyles.
📦 Meticulous Stop-Motion Execution – Every item was strategically loaded and unloaded, frame by frame, to create a smooth and visually dynamic animation effect.
🚗 Two Unique Concepts – One ad focused on outdoor and adventure gear, while the other showcased worksite tools and equipment, demonstrating the truck’s versatility for all lifestyles.
The Result
A set of highly engaging, visually creative animated ads that effectively showcased the Ford F-150’s storage capacity in a way that was both informative and fun, reinforcing Ford’s capability and practicality for work and play.
