Case Study: Ford Motor Company – Raptor Owner Story
The Project
One of our first projects with Ford Motor Company, this shoot focused on capturing authentic lifestyle photography of a Ford Raptor owner in their hometown. The goal was to keep it natural, relatable, and grounded in real stories.
The Approach
🚙 On-Location in Ontario: We traveled to the owner’s town and spent time getting to know him and his relationship with the Raptor.
📸 Keep It Real: The brief called for simple, organic shots—no big setup, just the owner, his truck, and a quiet sense of pride.
🤝 Low-Key, High Trust: As one of our first jobs with Ford, we focused on building trust, being nimble, and delivering clean, quality imagery.
📸 Keep It Real: The brief called for simple, organic shots—no big setup, just the owner, his truck, and a quiet sense of pride.
🤝 Low-Key, High Trust: As one of our first jobs with Ford, we focused on building trust, being nimble, and delivering clean, quality imagery.
The Results
The final photos were honest and unforced, helping Ford tell a real story from the people who actually live with their vehicles. This shoot laid the groundwork for a long-standing relationship with Ford—proof that simple stories, told well, create lasting impact.
