Case Study: Ford Motor Company – French’s Family Homes Owner Story
Client: Ford Motor Company
Project: Owner Story – French’s Family Homes
Project: Owner Story – French’s Family Homes
The Brief
Ford wanted to showcase real business owners who rely on their trucks every day. Our focus for this video was French’s Family Homes, a multi-generational building business, to highlight their family-driven work ethic, craftsmanship, and how Ford trucks have been an essential tool in their success for years.
Our Approach
🏗 Capturing Family & Business – We traveled on-site to document multiple family members, interviewing them about their roles, teamwork, and what makes their business unique.
🚜 Ford Trucks in Action – The video seamlessly integrated real work scenarios, showing Ford trucks hauling materials, navigating job sites, and keeping the business moving.
🎤 Authentic Storytelling – By keeping the interviews personal and unscripted, we captured the heart of a family business built on hard work, trust, and tradition.
🚜 Ford Trucks in Action – The video seamlessly integrated real work scenarios, showing Ford trucks hauling materials, navigating job sites, and keeping the business moving.
🎤 Authentic Storytelling – By keeping the interviews personal and unscripted, we captured the heart of a family business built on hard work, trust, and tradition.
The Result
A genuine, cinematic owner story that not only showcased the strength of Ford trucks but also celebrated the values of a hardworking Canadian family business—a perfect alignment with Ford’s brand ethos of durability, reliability, and legacy.
