Case Study: Ford Owner Story – Sprinkle Cupcakes
Client: Ford Motor Company
Project: Ford Owner Story – Jakki & Her Transit Van
Project: Ford Owner Story – Jakki & Her Transit Van
The Brief
Ford wanted to showcase real business owners using their vehicles in innovative ways. This story focused on Jakki, owner of Sprinkle Cupcakes, who custom-built a Ford Transit Van to support her growing bakery business. The goal was to highlight her journey, creativity, and how the van helps her operate efficiently.
Our Approach
🎤 Authentic Interview – We sat down with Jakki to hear her story, capturing her passion for baking and entrepreneurship.
🛠 Custom Van Build Showcase – We filmed the unique modifications she made to her Ford Transit, showing how she transformed it into a mobile bakery and delivery vehicle.
🧁 Behind-the-Scenes Baking – We captured Jakki in action, baking delicious cupcakes, reinforcing the artistry and hard work behind her brand.
🛠 Custom Van Build Showcase – We filmed the unique modifications she made to her Ford Transit, showing how she transformed it into a mobile bakery and delivery vehicle.
🧁 Behind-the-Scenes Baking – We captured Jakki in action, baking delicious cupcakes, reinforcing the artistry and hard work behind her brand.
The Result
A warm, engaging owner story that highlights Jakki’s entrepreneurial spirit, her innovative use of the Ford Transit Van, and how Ford vehicles support small businesses in creative and practical ways.
