Case Study: Ford Owner Story – Fusion Titanium with Jay & Aaron
Client: Ford Motor Company
Project: Ford Owner Story – Road Trips in the Fusion Titanium
Project: Ford Owner Story – Road Trips in the Fusion Titanium
The Brief
Ford wanted to highlight real owners and how they use their vehicles in everyday life. This story focused on Jay & Aaron, a couple who love to take road trips in their Ford Fusion Titanium. The goal was to showcase the comfort, style, and performance of the Fusion Titanium while capturing the joy of travel and exploration.
Our Approach
🚗 Scenic Road Trip Locations – We traveled with Jay & Aaron to Niagara Falls and nearby wineries, capturing breathtaking views and real moments on their journey.
🎤 Personal, Authentic Storytelling – We conducted candid interviews with Jay & Aaron, letting them share why they love their Fusion Titanium for road trips.
🎥 Cinematic Yet Natural Filming – The visuals balanced car beauty shots, lifestyle moments, and travel scenery, ensuring the Fusion felt like part of the adventure.
🎤 Personal, Authentic Storytelling – We conducted candid interviews with Jay & Aaron, letting them share why they love their Fusion Titanium for road trips.
🎥 Cinematic Yet Natural Filming – The visuals balanced car beauty shots, lifestyle moments, and travel scenery, ensuring the Fusion felt like part of the adventure.
The Result
A warm, visually engaging owner story that not only highlights the Ford Fusion Titanium’s road-trip-ready features but also emphasizes the emotional connection owners have with their vehicles—proving that a great car is more than just transportation; it’s part of the experience.
