Case Study: Focus ST – Justin Skinner Owner Story
Client: Ford Motor Company
Project: Owner Story – Focus ST & Mountain Biking
Project: Owner Story – Focus ST & Mountain Biking
The Brief
Ford wanted to highlight real owners and their connection to their vehicles, showcasing how the Focus ST fits into their active lifestyles. This episode focused on Justin Skinner, an avid mountain biker who relies on his Focus ST to transport his bike and hit the trails.
Our Approach
🚗 Authentic Driving Footage – We captured Justin on the road, showcasing the performance and practicality of the Focus ST.
🚵 On-Trail Action – Filmed dynamic shots of Justin riding through rugged trails, bringing energy and movement to the story.
🎤 Genuine Interviews – Rather than scripting, we let Justin tell his story in his own words, ensuring the video felt real, personal, and relatable.
🚵 On-Trail Action – Filmed dynamic shots of Justin riding through rugged trails, bringing energy and movement to the story.
🎤 Genuine Interviews – Rather than scripting, we let Justin tell his story in his own words, ensuring the video felt real, personal, and relatable.
The Result
A visually engaging, authentic owner story that highlights how the Ford Focus ST supports Justin’s passion for adventure, reinforcing Ford’s connection to active, outdoor-driven lifestyles.
