Case Study: Ford Motor Company – Owner Story: Corey Lacey
The Project
As part of Ford’s Owner Stories series, we had the opportunity to profile Corey Lacey, a dedicated real estate agent who relies on his Ford F-150 to power both his business and lifestyle. The goal was to tell a genuine story about how the vehicle supports real people doing real work.
The Approach
🚗 Real-Life Utility: We captured Corey in action — from meeting clients to hauling signage and gear — showing how the F-150 plays a key role in his day-to-day as a business owner.
🎥 Interview-Driven: Through a simple, heartfelt interview, Corey shared why the truck works for him — reliability, versatility, and presence.
📍 On Location: Filmed in Corey’s hometown and work environments to keep the story grounded, relatable, and authentic.
🎥 Interview-Driven: Through a simple, heartfelt interview, Corey shared why the truck works for him — reliability, versatility, and presence.
📍 On Location: Filmed in Corey’s hometown and work environments to keep the story grounded, relatable, and authentic.
The Results
The final video was a slice-of-life portrait that highlights the connection between the Ford brand and the people who depend on it. It’s not just a truck — it’s a tool that helps small business owners like Corey stay on the move and do what they do best.
