Case Study: Ford Owner Story – C-MAX Hybrid
Client: Ford Motor Company
Project: Ford Owner Story – C-MAX Hybrid
Project: Ford Owner Story – C-MAX Hybrid
The Brief
Ford wanted to showcase a real owner’s experience with the C-MAX Hybrid, highlighting what makes the car practical, efficient, and perfect for everyday life. The story followed a father as he used his vehicle throughout his day, emphasizing the features he loves most.
Our Approach
🎤 Personal & Authentic Storytelling – We conducted an interview with the owner, letting him share firsthand why the C-MAX Hybrid fits his lifestyle.
📹 Dynamic, Multi-Camera Coverage – With a small crew of just two, we efficiently captured b-roll, drone footage, and interview clips to create a cinematic yet intimate feel.
⚡ Fast Turnaround – Despite the detailed production, we shot, edited, and delivered the final video in under a week.
📹 Dynamic, Multi-Camera Coverage – With a small crew of just two, we efficiently captured b-roll, drone footage, and interview clips to create a cinematic yet intimate feel.
⚡ Fast Turnaround – Despite the detailed production, we shot, edited, and delivered the final video in under a week.
The Result
A genuine, engaging owner story that highlights the C-MAX Hybrid’s real-world benefits, reinforcing Ford’s commitment to fuel efficiency, innovation, and customer satisfaction—all while proving that great storytelling doesn’t require a massive crew.
