Case Study: Ford Owner Story – Chantal
Client: Ford Motor Company
Project: Ford Owner Story – Chantal & Her Ford Escape
Location: Oromocto, New Brunswick
Project: Ford Owner Story – Chantal & Her Ford Escape
Location: Oromocto, New Brunswick
The Brief
Ford wanted to highlight real owners and how their vehicles support their everyday lives. This story focused on Chantal, a dedicated mother who relies on her Ford Escape to transport her children, manage daily life, and stay on the move. The goal was to create a heartfelt, family-driven story that felt genuine and relatable while naturally showcasing the Escape’s versatility and reliability.
Our Approach
👨👩👧👦 Capturing Family Moments – We filmed Chantal and her children throughout their day, emphasizing the bond between a mother and her family.
🚙 Showcasing the Ford Escape in Action – The story naturally integrated the vehicle’s role in their daily routine, highlighting comfort, space, and practicality.
🎤 Authentic Storytelling – We conducted an intimate interview with Chantal, allowing her to share her story in her own words, making the piece feel genuine and heartfelt.
🚙 Showcasing the Ford Escape in Action – The story naturally integrated the vehicle’s role in their daily routine, highlighting comfort, space, and practicality.
🎤 Authentic Storytelling – We conducted an intimate interview with Chantal, allowing her to share her story in her own words, making the piece feel genuine and heartfelt.
The Result
A warm, emotional owner story that highlights Chantal’s love for her family and how her Ford Escape helps her navigate life, reinforcing Ford’s commitment to reliability, safety, and supporting real people.
