Case Study: Ford Father’s Day – A Heartwarming Adventure
Client: Ford Motor Company
Project: Father’s Day Ad
Project: Father’s Day Ad
The Brief
Ford wanted to create a heartfelt, family-driven ad to celebrate Father’s Day, showcasing the special bond between a father and his son as they embark on a simple yet meaningful adventure together—all made possible with their Ford vehicle.
Our Approach
🚙 Storytelling Through Connection – Rather than focusing on the truck itself, we crafted a narrative about shared experiences, capturing small but meaningful moments between a father and son.
🌿 Adventure & Exploration – The duo sets off on a spontaneous road trip, experiencing the joy of the journey, whether it’s packing up, singing in the car, or discovering new places together.
🎥 Warm, Cinematic Visuals – Soft, natural lighting and intimate camerawork created an authentic, nostalgic feel, making the story relatable and emotional.
🌿 Adventure & Exploration – The duo sets off on a spontaneous road trip, experiencing the joy of the journey, whether it’s packing up, singing in the car, or discovering new places together.
🎥 Warm, Cinematic Visuals – Soft, natural lighting and intimate camerawork created an authentic, nostalgic feel, making the story relatable and emotional.
The Result
A touching, feel-good Ford ad that resonates with families, celebrating fatherhood, adventure, and the moments that truly matter—all while subtly reinforcing Ford’s role in helping create lasting memories.
