Case Study: Ford Edge – Waterfront Photography
Client: Ford Motor Company
Project: Promotional Photography for Ford Edge
Project: Promotional Photography for Ford Edge
The Brief
Ford needed clean, professional vehicle photography of the Ford Edge, with a quick turnaround for promotional use. The goal was to capture the sleek design and presence of the vehicle in a natural, eye-catching setting.
Our Approach
🚙 Minimalist Composition – Positioned the Ford Edge at the water’s edge in Toronto, using the skyline and reflective water as a dynamic backdrop.
📸 Quick, Efficient Shoot – This was a fast, streamlined session, focused on delivering high-quality images with minimal setup.
🌅 Natural Light for Maximum Impact – We used the soft, natural light to highlight the curves, details, and design elements of the Ford Edge.
📸 Quick, Efficient Shoot – This was a fast, streamlined session, focused on delivering high-quality images with minimal setup.
🌅 Natural Light for Maximum Impact – We used the soft, natural light to highlight the curves, details, and design elements of the Ford Edge.
The Result
A set of clean, striking vehicle shots that provided Ford with simple yet effective promotional assets, demonstrating how a well-executed, efficient shoot can produce high-quality marketing visuals.
