Case Study: Ford Motor Company – Canadian International Auto Show
The Project
For the Canadian International Auto Show, Ford Motor Company brought us on to capture interviews and live energy from the floor of Canada’s largest auto event. With Francisco Randez as our on-camera host, we set out to create engaging, on-the-go content that could bring viewers right into the action.
The Approach
🎤 Live Interviews: We conducted real-time interviews with Ford team members, fans, and event attendees, highlighting key innovations and showcasing the brand's presence at the show.
🎥 Nimble & Adaptable: Shooting in a high-traffic, high-energy environment, we kept our crew light and mobile, ready to shift quickly between locations and moments.
🚗 Authentic Energy: The focus was on capturing excitement naturally—no scripted content, just genuine interactions and unscripted moments.
🎥 Nimble & Adaptable: Shooting in a high-traffic, high-energy environment, we kept our crew light and mobile, ready to shift quickly between locations and moments.
🚗 Authentic Energy: The focus was on capturing excitement naturally—no scripted content, just genuine interactions and unscripted moments.
The Results
We delivered a series of fast-paced, dynamic videos that captured the scale and energy of Ford’s presence at the show. The content was used across social channels and internal platforms, showcasing Ford's innovation and connection with Canadian consumers. The project was a testament to our ability to move fast, think on our feet, and deliver quality in unpredictable, high-traffic environments.
