Case Study: Ford Motor Company – Canadian Stories: Dave & Alberni Valley Search & Rescue
Client: Ford Motor Company
Series: Celebrating Canadian Volunteers – Episode 5
Brief: Tell the story of Dave, a dedicated Search & Rescue volunteer in Alberni Valley, BC, highlighting his team's work and the crucial role Ford trucks play in their operations.
Series: Celebrating Canadian Volunteers – Episode 5
Brief: Tell the story of Dave, a dedicated Search & Rescue volunteer in Alberni Valley, BC, highlighting his team's work and the crucial role Ford trucks play in their operations.
The Approach
For Episode 5, we wanted to create a cinematic, action-driven story that showcased the rigor, dedication, and teamwork behind Search & Rescue operations. Rather than simply interviewing Dave, we immersed ourselves in his world—documenting real training scenarios across multiple challenging environments.
Execution
🏔 Multi-Terrain Search & Rescue Training – We filmed Dave and his team in various real-world rescue scenarios, from deep forest extractions to mountain rescues and water recoveries via boat.
🚙 Ford Trucks in Action – The Ford vehicles weren’t just part of the background—they were essential tools in every scenario, helping navigate rough terrain, transport equipment, and launch boats.
🎤 Authentic Storytelling – Rather than staging moments, we followed Dave and his team as they trained, capturing the real emotion, intensity, and importance of their volunteer work.
🚙 Ford Trucks in Action – The Ford vehicles weren’t just part of the background—they were essential tools in every scenario, helping navigate rough terrain, transport equipment, and launch boats.
🎤 Authentic Storytelling – Rather than staging moments, we followed Dave and his team as they trained, capturing the real emotion, intensity, and importance of their volunteer work.
The Result
A visually stunning and emotionally compelling video that not only celebrated Canada’s search & rescue heroes but also reinforced Ford’s role in enabling their lifesaving work. This episode became a key part of the series, showing that Ford vehicles aren’t just built for adventure—they’re built for purpose.
