Case Study: Ford Motor Company – Episode 3: Kevin Boyden, Search & Rescue Volunteer
Client: Ford Motor Company
Project: Celebrating Canadians – Episode 3
Location: Goose Bay, NL
Project: Celebrating Canadians – Episode 3
Location: Goose Bay, NL
The Brief
Ford wanted to highlight Kevin Boyden, a dedicated Search & Rescue volunteer in Goose Bay, Newfoundland & Labrador. The goal was to capture his story, his commitment to saving lives, and the role his Ford F-150 plays in his work.
Our Approach
🚙 On-the-Ground Storytelling – We traveled to Goose Bay for the second time, following Kevin to different locations as he demonstrated the challenges of search & rescue operations.
🚁 Aerial Perspective – We had the rare opportunity to capture footage from a helicopter, providing a breathtaking view of the vast landscapes Kevin navigates in his work.
🎤 Authentic Interviews – We sat down with Kevin to hear firsthand about his experiences, dedication, and how his Ford F-150 helps him tackle unpredictable terrains.
🚁 Aerial Perspective – We had the rare opportunity to capture footage from a helicopter, providing a breathtaking view of the vast landscapes Kevin navigates in his work.
🎤 Authentic Interviews – We sat down with Kevin to hear firsthand about his experiences, dedication, and how his Ford F-150 helps him tackle unpredictable terrains.
The Result
A cinematic, high-impact video that not only celebrates the selfless work of a Canadian hero but also showcases the real-world toughness and reliability of Ford trucks in extreme conditions.
