Case Study: Celebrating Canadians – Western Canadian Powerstrokes
Client: Ford Motor Company
Project: Celebrating Canadians Series – Jason & Western Canadian Powerstrokes
Location: Edmonton, Alberta
Project: Celebrating Canadians Series – Jason & Western Canadian Powerstrokes
Location: Edmonton, Alberta
The Brief
As part of Ford’s Celebrating Canadians series, we traveled to Edmonton to tell the story of Jason, the founder of Western Canadian Powerstrokes, a truck community built around Ford enthusiasts who support each other beyond just their passion for vehicles. A key part of this story was their efforts during the Fort McMurray fires, where Jason and his crew stepped up to help those in need.
Our Approach
🎤 Authentic Interviews – We captured Jason’s personal journey, his passion for Ford trucks, and the community-driven mission of Western Canadian Powerstrokes.
🚜 Community Meet-Up Footage – We filmed a large gathering of truck owners, showcasing the tight-knit, supportive nature of the group.
🎥 Documentary-Style Storytelling – Rather than a traditional ad, this piece felt like a genuine, human-driven story, emphasizing how Ford vehicles bring people together for a greater cause.
🚜 Community Meet-Up Footage – We filmed a large gathering of truck owners, showcasing the tight-knit, supportive nature of the group.
🎥 Documentary-Style Storytelling – Rather than a traditional ad, this piece felt like a genuine, human-driven story, emphasizing how Ford vehicles bring people together for a greater cause.
The Result
A powerful, community-focused video that highlights not just the trucks, but the people behind them—reinforcing Ford’s deep connection with hardworking Canadians who go above and beyond to support their communities.
