Case Study: Celebrating Canada – Nancy’s Dog Rescue
Client: Ford Motor Company
Project: Celebrating Canada Series – Episode 1
Project: Celebrating Canada Series – Episode 1
The Brief
Ford wanted to highlight real Canadians making a difference, and the first video in the Celebrating Canada series focused on Nancy, a dedicated dog rescuer who spends her time transporting and caring for rescued dogs. The goal was to tell Nancy’s heartfelt story, showcasing her compassion, commitment, and how her Ford vehicle supports her work.
Our Approach
🎤 Authentic Interview Setting – We filmed Nancy in her home, creating an intimate and personal atmosphere for her to share her story.
🐶 Capturing the Journey – We traveled with Nancy and the dogs, filming on-the-go b-roll to showcase her daily routine and the impact of her work.
🚙 Ford in Action – The video naturally incorporated Nancy’s Ford vehicle, emphasizing how it plays a key role in transporting rescued dogs safely.
🐶 Capturing the Journey – We traveled with Nancy and the dogs, filming on-the-go b-roll to showcase her daily routine and the impact of her work.
🚙 Ford in Action – The video naturally incorporated Nancy’s Ford vehicle, emphasizing how it plays a key role in transporting rescued dogs safely.
The Result
A heartwarming, documentary-style video that celebrates Nancy’s dedication to animal rescue, reinforcing Ford’s commitment to supporting real Canadians who go the extra mile for their communities.
