
Case Study: One Day. One SUV. Endless Adventure.
Client: Ford Canada
Location: Muskoka, Ontario
Project Type: Event Coverage – Photo + Video
Location: Muskoka, Ontario
Project Type: Event Coverage – Photo + Video
The Story
It started early — the kind of crisp Muskoka morning where the mist still hovers over the lake and the light turns the trees gold.
We met the Ford Canada team at the starting point, where the all-new 2025 Ford Expedition lineup waited, engines humming quietly in the cool air.
We met the Ford Canada team at the starting point, where the all-new 2025 Ford Expedition lineup waited, engines humming quietly in the cool air.
Kish and I weren’t just there to film vehicles. We were there to tell the story of the day — the human moments, the energy, and the connection between the people, the machine, and the landscape.From the first handshake to the last shot, it was about more than specs and features — it was about the feeling of adventure.




















The Journey
We hit the trails first — tires cutting through mud, rocks crunching underfoot as the Expedition Tremor took on terrain it was built for. Inside, I captured the turning of the drive mode dial, the vibration in the steering wheel, and Kish’s laughter as we powered through.
On the open road, BlueCruise took over, and the Muskoka countryside stretched out ahead of us — winding roads, flashes of blue lake, and bursts of autumn colour.
We stopped for hot chocolate and gelato, trading stories with other creators and Ford’s design team from both Canada and the US. Every pause was an opportunity for a new shot — the cup in someone’s hand, a shared smile, the SUV framed against the water.
By evening, the JW Marriott awaited us — glass reflecting the sunset, the lake calm and dark beyond. We ended the day on a boat, drifting across the water, camera in hand, the vehicle parked nearby like it belonged there all along.
The Approach
The goal: capture the entire arc of the day in a way that felt real and immersive.
The challenge: moving fast, adapting to changing light, weather, and locations while keeping the visuals consistent and cinematic.
The challenge: moving fast, adapting to changing light, weather, and locations while keeping the visuals consistent and cinematic.
Mindset | Skillset | Toolset
Mindset
Tell the story as if the viewer was there, blending product moments with the human experience of adventure.
Skillset
Event storytelling, fast-turnaround shooting, drone operation, POV filming, dynamic shot composition in unpredictable outdoor environments.
Toolset
📷 Nikon D800
🛸 DJI Mavic (drone)
🎥 DJI Osmo
🔄 Insta360
🕶️ Meta Glass
📱 Cell phone footage
🖥️ Editing: Adobe Premiere (video), Adobe Lightroom (stills)
Tell the story as if the viewer was there, blending product moments with the human experience of adventure.
Skillset
Event storytelling, fast-turnaround shooting, drone operation, POV filming, dynamic shot composition in unpredictable outdoor environments.
Toolset
📷 Nikon D800
🛸 DJI Mavic (drone)
🎥 DJI Osmo
🔄 Insta360
🕶️ Meta Glass
📱 Cell phone footage
🖥️ Editing: Adobe Premiere (video), Adobe Lightroom (stills)
Deliverables
• A cinematic master edit capturing the full day’s arc
• Multiple short-form edits for social media
• A library of still images for brand and media use
• Multiple short-form edits for social media
• A library of still images for brand and media use
The Outcome
The end result was more than content — it was a vivid, multi-format memory of a day where collaboration, creativity, and community came together. Ford got a visual narrative that blended product performance with the raw, human joy of exploring Ontario’s cottage country.