Case Study: Culcherd & Unbaked Cake Co. – Food Photography
Clients: Culcherd & Unbaked Cake Co. (Owned by Liz Gallagher)
Additional Brands: Sweet Hart Kitchen, Good Food for Good, Turmeric Teas
Photographer: Tim D
Additional Brands: Sweet Hart Kitchen, Good Food for Good, Turmeric Teas
Photographer: Tim D
The Brief
Liz Gallagher needed stunning, natural food photography for both Culcherd (plant-based cheese & butter) and Unbaked Cake Co. (raw, plant-based desserts). The goal was to capture texture, color, and artistry, making the products look as beautiful and delicious as they are. Additionally, Tim also shot for other friends in the CPG/food space, creating a cohesive, earth-toned visual style across multiple brands.
Our Approach
📸 Meticulous Styling & Composition – Every image was carefully styled with natural elements, ensuring depth, texture, and organic beauty.
🎨 Vibrant Yet Earthy Color Palette – The rich tones of the desserts, cheeses, and teas popped against soft, natural backgrounds, creating a warm, inviting aesthetic.
🍃 Authentic, Natural Feel – The focus was on organic, real-life presentation, keeping the photography effortless and appetizing rather than overly staged.
🎨 Vibrant Yet Earthy Color Palette – The rich tones of the desserts, cheeses, and teas popped against soft, natural backgrounds, creating a warm, inviting aesthetic.
🍃 Authentic, Natural Feel – The focus was on organic, real-life presentation, keeping the photography effortless and appetizing rather than overly staged.
The Result
A stunning collection of food photography that perfectly aligns with the artisanal, plant-based, and premium positioning of these brands. The images now serve as marketing assets across websites, social media, and packaging, reinforcing each brand’s unique identity while maintaining a shared visual warmth and authenticity.
