Case Study: Promotional Videos for Drake’s "Views" Album Release
Client: Universal Music Canada
Artist: Drake
Project: Album Release Promo Videos
Artist: Drake
Project: Album Release Promo Videos
The Brief
Universal Music Canada needed last-minute promotional content for Drake’s album release, with a tight turnaround of just two days. The goal was to create short lyric videos that visually connected to the themes and locations referenced in the album, making the rollout feel authentic and deeply tied to Toronto.
Our Approach
⏳ Fast Execution – With only 48 hours, we moved quickly to scout, shoot, and edit high-quality visuals that felt true to Drake’s brand.
📍 Iconic Toronto Locations – We filmed at Scarborough Bluffs, the Welcome to Toronto sign, and other spots that matched the lyrics and themes of the album.
🎥 Cinematic Yet Gritty Aesthetic – Capturing the energy and atmosphere of the city, we shot with dynamic movement and natural lighting to keep the visuals raw and real.
📍 Iconic Toronto Locations – We filmed at Scarborough Bluffs, the Welcome to Toronto sign, and other spots that matched the lyrics and themes of the album.
🎥 Cinematic Yet Gritty Aesthetic – Capturing the energy and atmosphere of the city, we shot with dynamic movement and natural lighting to keep the visuals raw and real.
The Result
A set of high-impact, fast-turnaround lyric videos that visually grounded Drake’s album in his hometown of Toronto, reinforcing his connection to the city and his fans—all delivered on time, despite the last-minute request.
