Case Study: Desiigner – Panda (PANDATO Video)
Client: Universal Music Canada
Project: Promotional Video for Panda
Project: Promotional Video for Panda
The Brief
With Panda quickly becoming a viral hit, Universal Music Canada wanted a fun, high-energy promotional video to ride the momentum. The concept needed to be playful, visually engaging, and tap into the song’s cultural impact—all while leveraging local connections to bring the production to life.
Our Approach
🐼 The Panda in Toronto – We sourced a great Panda outfit and created hilarious, energetic scenes of the character driving, walking, and dancing through the city.
🚗 BMW X6 Feature – Since Desiigner calls out the white BMW X6 in the song, we made sure to rent one for key shots, reinforcing the track’s signature vibe.
📍 Creative Locations Through Networking – We filmed at a recording studio and a grocery store, both owned by Tim’s friends, proving that strong industry relationships lead to great opportunities.
🚗 BMW X6 Feature – Since Desiigner calls out the white BMW X6 in the song, we made sure to rent one for key shots, reinforcing the track’s signature vibe.
📍 Creative Locations Through Networking – We filmed at a recording studio and a grocery store, both owned by Tim’s friends, proving that strong industry relationships lead to great opportunities.
The Result
A fun, shareable promotional video that perfectly captured the energy and hype around Panda, demonstrating how creative problem-solving, smart networking, and a simple but effective concept can make a big impact.
