Case Study: Boys & Blondes Promo – Dear Rouge
Client: Universal Music Canada
Project: Social Media Promo for Boys & Blondes Music Video
Project: Social Media Promo for Boys & Blondes Music Video
The Brief
To hype the release of Dear Rouge’s Boys & Blondes music video, Universal Music Canada needed a short, high-energy promo spot for social media. The concept was to visually capture the sheer power of the song, making it feel like a track that demands to be played at full volume.
Our Approach
📺 Homage to an Iconic Ad – We took inspiration from Maxell’s legendary “Chair Man” commercial, where the force of sound blows everything backward, emphasizing pure audio energy.
🎬 Creative Problem-Solving – Due to location restrictions, we couldn’t rent a high-powered fan to create real motion. Instead, we animated key props in post-production, making the lampshade and wine glass appear to react to the song’s intensity, even though they were stationary during filming.
⚡ Dynamic & Engaging Visuals – The result was a bold, stylish promo that effectively conveyed the impact and attitude of the song, grabbing attention instantly on social media.
🎬 Creative Problem-Solving – Due to location restrictions, we couldn’t rent a high-powered fan to create real motion. Instead, we animated key props in post-production, making the lampshade and wine glass appear to react to the song’s intensity, even though they were stationary during filming.
⚡ Dynamic & Engaging Visuals – The result was a bold, stylish promo that effectively conveyed the impact and attitude of the song, grabbing attention instantly on social media.
The Result
A fun, visually striking promo spot that built excitement for the music video release, proving that creative problem-solving in post-production can turn limitations into standout moments.
