Case Study: Capturing Culinary Craftsmanship – Culcherd’s Tabletop Photography
Client: Culcherd
Brief: Create stunning food photography for an electronic cookbook to build brand awareness.
Brief: Create stunning food photography for an electronic cookbook to build brand awareness.
The Approach
Culcherd’s commitment to high-quality, plant-based dairy alternatives meant that every image needed to look as delicious as the food itself. The goal was not just to showcase recipes but to visually tell the story of the brand’s craft, flavor, and creativity.
Execution
👩🍳 Chef & Brand Connection – We included a portrait of Liz Gallagher, the chef and co-founder, to give a personal touch and highlight the expertise behind the recipes.
📸 Deliciously Lit Food Photography – Each dish was carefully styled and lit to enhance textures and colors, making the ingredients pop and the food look as indulgent as it tastes.
📖 A Cohesive Visual Story – The cookbook wasn’t just about recipes; it was about building a brand narrative—showing that Culcherd’s products belong at the heart of vibrant, flavorful meals.
The Result
A stunning collection of food imagery that elevated Culcherd’s brand presence, making their electronic cookbook not just a marketing tool, but a visual experience that inspired customers to create their own plant-based dishes.
