Case Study: Culcherd – Packaging Photography & Redesign
Client: Culcherd
Project: Packaging Photography & Structural Redesign
Project: Packaging Photography & Structural Redesign
The Brief
Culcherd, a Toronto-based plant-based dairy alternative brand, was undergoing a packaging refresh to reflect its eco-friendly values, artisanal quality, and probiotic benefits. The goal was to create a visually compelling, structurally unique, and premium design that would stand out on shelves while staying true to the brand’s identity.
Our Approach
📦 Innovative Hexagonal Packaging – Tim played a key role in designing the packaging structure, opting for a distinctive hexagon shape to differentiate Culcherd from competitors.
📸 Meticulous Photography – As the photographer and creative lead, Tim ensured every detail was perfected, from the lighting and texture of the product images to the contrast and composition that would enhance shelf presence.
🌿 Eco-Friendly, Artisanal Aesthetic – The design incorporated earthy tones, rich textures, and dark wood backgrounds, reinforcing the organic, handcrafted nature of the product.
📝 Messaging & Branding – The packaging prominently featured “Good for Your Gut” to emphasize the probiotic benefits, along with plastic-free, compostable materials to align with Culcherd’s sustainability mission.
📸 Meticulous Photography – As the photographer and creative lead, Tim ensured every detail was perfected, from the lighting and texture of the product images to the contrast and composition that would enhance shelf presence.
🌿 Eco-Friendly, Artisanal Aesthetic – The design incorporated earthy tones, rich textures, and dark wood backgrounds, reinforcing the organic, handcrafted nature of the product.
📝 Messaging & Branding – The packaging prominently featured “Good for Your Gut” to emphasize the probiotic benefits, along with plastic-free, compostable materials to align with Culcherd’s sustainability mission.
The Result
A visually stunning, thoughtfully designed packaging update that reinforces Culcherd’s authenticity, premium quality, and commitment to sustainability. The refreshed branding successfully positioned the company for expanded retail presence, including a launch in Pusateri’s Fine Foods, proving that great design and photography are essential in telling a brand’s story.
Press
